Category: Focus

Byd Atto 2, fully electric B-segment suv for cities

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The Chinese giant Byd has launched the Byd Atto 2 in Italy, a fully electric B-segment SUV with a competitive price and technical features designed to seamlessly meet the demands of urban mobility in European cities For years, two electric vehicle manufacturers have been competing for market leadership in this segment. On one side is Tesla, founded by billionaire and now prominent U.S. political figure Elon Musk; on the other is BYD Company, a Chinese firm that initially focused on battery production before shifting its business to designing and manufacturing…

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Bmw M3 Cs Touring: a 300 km/h Touring Machine

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Bmw M3 Cs Touring

In the automotive world, the “M3” badge is synonymous with Bmw, high performance, and exhilarating driving dynamics with a racing pedigree. Traditionally reserved for the Bavarian brand’s sedans and convertibles, the M3 lineup expanded in 2022 to include the Touring variant. More recently, the family welcomed the high-performance “CS” trim, packing an impressive 550 horsepower The first road-going BMW 3 Series M model debuted in 1986 as a response to high-performance sedans from competitors, such as the Mercedes 190 2.3-16. Equipped with a 2.3-liter four-cylinder engine delivering around 200 horsepower,…

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Fiat Grande Panda: the goal is in the name

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Fiat Grande Panda

With the launch of the Grande Panda, Fiat intends to reverse the negative commercial trend seen in 2024 across almost all the major countries where the brand is present, including Italy Although Fiat continues to be the leading brand within the Stellantis galaxy, it is currently facing a challenging period in commercial terms. Excluding Brazil, all the countries where the brand operates have seen significant sales declines, even up to 24%. This downward trend is largely due to a global offering that, until recently, was limited to 13 models, five…

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Ces 2025, Las Vegas, the capital of innovation

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ces 2025

From January 7th to 11th, the Consumer Electronics Show (CES), an international trade fair for electronics, robotics, and mobility, was held in Las Vegas. Artificial intelligence software took center stage, now integrated even into the most basic household appliances and serving as the foundation for innovations in the agricultural sector. As expected, Ces 2025 in Las Vegas, held from January 7th to 11th, was literally dominated by artificial intelligence programs. This technology has even been introduced into the most basic household appliances, transforming them into reliable and efficient home robots…

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Yokohama Tws, sustainable and quality solutions

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The brands Trelleborg Tires, Mitas, and Interfit all belong to the Yokohama Rubber Group, specifically under its division Yokohama Tws, which has been led by Global President Elio Bartoli since December 1st of last year. In this article, we feature an exclusive interview with him published by the Spanish magazine Agrotecnica. The Japanese group Yokohama Rubber is renowned in the automotive and motorcycle industries for its high-performance sports tires. However, its presence in heavy-duty transport and off-road tire sectors is equally significant, offering durable and robust tires for demanding applications.…

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Porsche’s six-stroke engine: a game-changing innovation for decarbonization

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Porsche has introduced an innovative patent for a six-stroke engine designed to enhance the energy efficiency of its propulsion systems while addressing the challenges of decarbonization. The European Union’s green policies are accelerating deindustrialization across the continent, triggering economic stagnation and recession. Germany, heavily impacted, is now officially in a technical recession, with the automotive sector among the hardest hit. Last year, vehicle registrations dropped significantly, with August recording double-digit declines: Germany -28%, France -24%, Italy -13.5%, and Spain -6.5%. Even electric vehicle sales fell by over 40%, despite substantial…

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One Thousand Horsepower in Extreme Conditions

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FPT Industrial has reaffirmed its position as a key player at the Dakar 2025, the 47th edition of the world’s toughest rally raid, claiming nine of the top ten positions in the final standings thanks to a CURSOR 13 engine designed to deliver one thousand horsepower and ensure outstanding performance in extreme conditions. At Dakar 2025, Iveco vehicles powered by FPT Industrial’s Cursor 13 engine swept the podium and secured nine of the top ten spots in the Truck category. As the Exclusive Technical Partner, FPT Industrial supported the de…

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Subaru enters the Superbike championship with Solterra, the first Safety Car full electric

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Subaru enters the Superbike world championship woth Solterra, announcing a three-year partnership with the organizer of the Motul Fim Superbike (WorldSBK) World Championship. Thanks to this collaboration, the Subaru Solterra, the first fully electric SUV from the Japanese company, will be the Official Safety Car of the most important motorcycle championship for production derivatives. It is the first time that WorldSBK has selected a fully electric vehicle as the official Safety Car of the competition. This partnership celebrates our shared passion for innovation and adrenaline-fueled experiences, and remains unchanged even…

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Audi A5, advanced electronics

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The electric car market has struggled to take off, leading to a reshaping of long-term strategies among major automakers. Audi, though yet to officially revise its goal of an all-electric lineup by 2033, has broadened its hybrid offerings. As stated by Audi’s CEO Gernot Doller, “the transition will take longer than expected.” The first step in this direction is the new “A5” series, clearly delineating the divide between electric and combustion engine models. The new model unites the former “A4” and “A5” under a single name, Audi “A5,” following Audi’s…

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